Elephants in Rooms
Hi, I’m Ken LaCorte. I spent 20 years behind-the-scenes at Fox News and now host “Elephants in Rooms”.
Here, we jump into topics that many people avoid and that the mainstream narrative often vilifies. Even when they’re true.
If you’re looking for true insight into issues – without straw men or sensationalism – you’ve found the right place.
Elephants in Rooms
How to build a media empire from your bedroom | Rumen Naumovski
At age 24, Rumen Naumovski is the founder of Resist the Mainstream, a right-leaning news site that gets millions of views a month. His newsletter goes out to 500K readers and he has a combined 1.3 million followers across social media.
But, how did one young man living in Eastern Europe manage to build this from home?
We talk about that, censorship in the media, and the role of alternative social media platforms.
To watch the video version, click here: https://youtu.be/-AV2hM_T1QE
To find Ken in the social world, click here: https://linktr.ee/KenLaCorte
The Internet was designed to allow all of us to express ourselves free of gatekeepers and censorship. But it's not turning out that way.
Unknown:The president after being banned on Twitter is now banned indefinitely on Facebook as well permanently banned from twitter twitter banned his account removed the accounts of Michael Flynn, Sidney Powell controversial influencer, Andrew Tate has been banned. I've essentially been banned from Twitter. And now entrepreneurs are reacting a new social media platform. Geter Donald Trump's new social media app has launched the fast growing video platform rumble continues to expand...
Ken LaCorte:I spoke to Rumen Naumovski, a digital entrepreneur and founder of resist the mainstream, a conservative news site that lives up to its name, and has a strong presence in the alternative social sites with no capital and working from home, Rumen has built a media outlet that now has millions of followers. Here's how he did it. Let's just start at at the odd nature of what you've accomplished in a pretty short amount of time. So literally, living in an Eastern European country, where you didn't speak English as your first language, not having kind of any official training on on anything. You've created a decently big internet news site, and you're growing huge. And the really interesting thing, it's like you didn't find some little new twist on it, where everybody said, Oh, my gosh, I've never seen news delivered that way you delivered a solid, I'd say leans to the right. Site. How did how did you do that? How did that get built piece by piece?
Rumen Naumovski:Right. So I got tired of doing small gigs, like starting something and ending it in a few months. And I was doing that for a few years. So one Sunday, I just sat in my room, I turned off my internet. And I just brought a piece of paper. And I wrote down what I want to do for the next 10,20, 30 years. Who am my who I want to become as a person what I want to accomplish in this world. So I just wrote a few things. And that's why I started resist the mainstream. And I'm like, alright, you decided what you want to do. So you're sticking with this and playing the long term game. It happens like that.
Ken LaCorte:And and just to be clear, though, you've always been you've always started your sights on social media, and then kind of burbled out for that. How do you what's the secret sauce to social media? How are you able, like I ran Fox News for for many years foxnews.com. And we didn't grow because of social media. We had it there. We viewed it as an ancillary thing, but it didn't really like drive us, you know, we had a massive TV channel to start things going, how do you when you're starting something and you're like, Okay, I'm gonna go on to let's say, Trump's truth, social? How do you start on that and actually grow it.
Rumen Naumovski:Thinking outside the box, and taking great pride in the small details, like sometimes a simple thing, just a small emoji, like a finger emoji, that should put before tagging your page, and user name of the page can mean a lot. And like on all of these free social, free speech, social media platforms, you got to think outside the box, and try to find small things like that, and take great pride in those small details. And because most of those social media platforms still don't have an ad platform, you got to think outside the box and get creative how you want to grow the page, but something like that. I remember
Ken LaCorte:one time when you were helping me on Instagram, and and you did one of those stupid little emoji fingernail, that thumb pointing down to something. And it increased the response rate like like 4% or 6%. Not. And that was a big deal. I mean, 4% over over over 2% It was it really made a big deal. And how do you learn that stuff? Do you just go? And do you keep an eye on on the other sites that seem to be growing right? Or doing smart things? Or do you experiment and do a B testing and that whole World War?
Rumen Naumovski:I mean, obviously want to do and see what other people are doing. But that won't get you far. You know, like when you're always looking what somebody else is doing. They're copying their last great idea, right? So while that is good, and I encourage people to do that, I also encourage people to look for like new strategies. I want to call that is a blue ocean strategy. And there's a great book, talking about that is basically you finding new markets and creating new things. Because you want to be the person creating those things and you want all the other people to follow you right? But regarding those things is AB split testing for sure. Like just trying different things, and keep trying until you find something to work most definitely.
Ken LaCorte:So your site is resist the mainstream. You've got over a million social media followers. You get millions of viewers every month. You have a huge newsletter that goes out to what close to half a million people on a daily basis and pushes that. And you've now expanded your staff. I mean, you started this thing in your bedroom in your parents house. And now where are you with, with staff? And where are they? And how does that work?
Rumen Naumovski:So I have a full us. And it's oriels that right now we're at 90 members, all of which all of them are from the US regarding the editorial stuff. I have a marketing guy from America, I also have a developer from America, but we're growing. And the fact that I'm still sitting in my bedroom, I mean, in my own apartment in Macedonia, and providing us jobs makes me you know, very happy. Like, I always wanted to have a big company, you know, go to work and see like hundreds of people there and be like, Hey, I created that, though. I provide jobs to those people. And I'm happy that I'm you know, helping them with a salary and improving their lives. So I always dreamed of doing that. And I want to continue doing that. And how do you know? I'm 24?
Ken LaCorte:Yeah, yeah, you're not that young. Most people are graduating from college and still figuring out how to pay off student loans working at Starbucks at that age. So yeah, so you're an old man and this in this in this world. So and you've had resist the mainstream going for for how long now?
Rumen Naumovski:So it's like, so years since human, something like that just over two years. Right.
Ken LaCorte:Right. And are you having success in finding us writers and opinion types to kick in with you and write write articles?
Rumen Naumovski:I mean, of course, there are several websites like Upwork and similar sites, when where you can hire people. And yeah, I'm having decently good job and decent success of finding great writers. But it takes some time. Like, there were always like, there will be like, 50 people are being applied for that job. But then we take them for a few tests, we have our editors look at what they wrote. Right? So to find a great writer, it was it should take like month, month and a half. If you're lucky that it takes some time. Most definitely.
Ken LaCorte:So this wasn't your first thing. You, you were so you grew up in a in kind of the wild west of the internet in a real sense. I mean, like, I'd never even heard of Macedonia till I met you. It was one of those. Is it a country is that a city? It's kind of it's in the it's in that mash of, of little countries kind of above Greece, and east of Italy a little bit. But you grew up in a very unusual place where a lot of young guys were going on to Facebook and other places, and making making websites and making social media I mean, and sometimes they were complete scam artists and bullshit types. Other times they were building something real. How much do you think that influenced you when you were when you were in high school?
Rumen Naumovski:So yeah, I was part of that, too. I first started working on the internet. So I had a few basketball NBA pages. And I was just uploading content for fun. And I was doing that for like two years. I'm a huge NBA fan, I used to be not not that big of a fan, because what is going on, you know, there. But I was just doing that for fun for a few years until a guy from Chicago reached out to me and be like, Hey, if you share my stories, about basketball, I can give you 50% revenue share. And that's how I, you know, I started making money in the internet world. And I remember went to high school and making like 400 bucks that day looking at my phone. I'm like, I'm not going to call it. Like, if I can make $400 in a day on the internet when I was like 16. I shouldn't go to college like I can make money online. Right. But regarding and then it followed with a lot of people got into politics, like you said, some of them just did completely fake news stories. Some of them just did misleading news. But how did that affect me, I still think without that, I will still be part of something big and I will still be building something huge. So that affected me in a way to get in this, you know, conservative political world for sure. And I'm grateful for that. But even if that wasn't the thing, I will still be doing something special. Because when I was 16 And I'm like, Alright, I can make money online. I'll need school. No, I will encourage people to don't go to school. I just believe that right now skills are more important than I'd agree. So yeah.
Ken LaCorte:So I mean, because 400 bucks and Macedonia. I mean, that's like a monthly wage for a decent job, isn't it? I mean, I mean, it's a very different curse.
Rumen Naumovski:Yes, that's right. That's right.
Ken LaCorte:So like, that's like a US kid making if you would say that's equivalent to a 30,000. Let's say $36,000. That's like him making three three grand in a day. Yeah, I think if I was in high school, I'd be like, Oh, maybe maybe college now. I recall. You took an entrepreneurial class in high school.
Rumen Naumovski:Yes, I did. Would you get a how I think I get like a C or something like that.
Ken LaCorte:What's crazy is if I do wrong,
Rumen Naumovski:I was I wasn't just paying attention there. Because like when I was working hard, like I was staying late, up to like three in the morning, four in the morning working on my basketball team sharing stories, improving the pages, uploading content. And then I had to go to school at like, seven in the morning and what's supposed to go to school, I was just going to school, just to sleep, you know,
Ken LaCorte:and you didn't memorize whatever the entrepreneurialship thing is, that's kind of that's kind of hilarious. Do you know how do you know if your teacher knows that? You're, you're doing okay.
Rumen Naumovski:I'm not sure. I'm not sure. Probably not. But I will steal them. I was like, 70 looking at her. I'm like, she teaches us business and entrepreneurship. But she works at the school, like, you know, I'm like, This isn't right. Like, I want to learn business for people that actually did something
Ken LaCorte:someday you should someday you should profiler and have a reporter call her up and see if she could do a story for the young room. And when he
Rumen Naumovski:was What's crazy is like, even in my final year, in high school, I got like, like a D, C or D in English. Because, like I always knew English. Like I took English classes when I was six, even in kindergarten, I started that's when I started learning English and also took kinda like private English classes. And I was always finishing like top three in those private schools. When I say private school, it's it's not you know, like our actual private school it just like you're paying money for, you know, certain classes. It's
Ken LaCorte:not fancy. It's, it's just you just pay for it.
Rumen Naumovski:Yeah, it's not fancy at all. I grew up like middle lower class.
Ken LaCorte:Alright, so you talked about what's going on in basketball what how to how the United States and the West kind of has some social upheaval going on right now. We're more split than we have been in years past. And, and I was just doing a podcast a couple of weeks ago with with a life coach, and we were looking at just the softening of America and of the West. Do you guys see that? Do people in Eastern Europe kind of sense that? Or are they just going through the same thing as well? Because they watch so many of the same shows and some of the sports and listen to the same music and other words, or are they kind of saying what the hell's going on in America?
Rumen Naumovski:I don't think they're saying what the hell is going on in America, I believe we're in a similar position, but not that bad. I still believe Eastern Europe, in particular, is one of the few places where we're kind of not brainwashed yet. You know, like, I think right now, Eastern Europe is the only place in the world that hasn't gone completely woke. I'm kind of proud of that. But I think people in China are looking at America and be like, What the fuck is happening there. But I don't think people here are looking at America like that, in that particular way. We're in a similar position. But I wouldn't say that bad. And that brainwash, and that will, right,
Ken LaCorte:how do you how do you figure out what stories? You know, I know, you're not the guy who's the hands on editor anymore. And you have you have an editor working for you. But how do you how do you choose what stories to when you don't live in the United States and your audiences? Not exclusively, but but heavily US based? How does that editorial process work?
Rumen Naumovski:I mean, it's mostly US based. It's like 95, US based, but regarding the editorial process, we have a super feat where we visit that link and it just gives us the latest and breaking news stories. So we just, you know, open that and we see what are the latest stories. And we also like go and see like popular websites, and visit them frequently. Like, like, I have my editor visit websites every like 40 minutes to check for like breaking stories, to check for important stories that needs to be reported. But it's a process like that you have to be relentless in the pursuit of searching us and assigning us to the writers and I think does a good job and I'm still teaching my editor to be more literary relentless, and, you know, push out news fast.
Ken LaCorte:So I've watched the kind of the, you know, the news, the whole news entity just kind of blow up and become much more much more political on both sides of that. You come down mainly conservative, how do you how do you how do you kind of dial that in? I mean, you know, some sites go hardcore to the, you know, even when they pretend not to, you know, Vox pretends to be these centrists do she liberal people drinking Earl Grey tea and they push out very far leftist stuff. Some of it is very obvious when you look at Huffington Post or Fox is pretty pretty decently hardcore on the right. How do you how do you dial that in? How do you how do you where do you want to be with that?
Rumen Naumovski:Right, I will say right now I'm a little bit to the right. But I want to push that to more of a profit on pro American news company media company. Right now. We're a little bit conservative. We're concerned rhetoric right now. But eventually the plan is just to unite people. You know, I believe that most conservatives and liberals can agree on nearly all things. I believe the extreme 10-5% from both sides are making the problems, like something happens. And you have the media reporting that and you have like regular people, even if they're conservative liberals fighting against each other one reality, you go out to your neighborhood, like, you see the what is happening on the news, you go out in your neighborhood, like you have normal conversations with your neighbors, no matter, the race, the gender and all of that. So my ultimate goal is to unite Americans and unite people, because I believe the media is dividing it. And that's not to go with when in reality, most people can agree on most things.
Ken LaCorte:Yeah, I mean, look, even if you have differences in political I live right near San Francisco and I can have decent conversations, not with everybody. Some of them are just like, so hardcore. And, and, but I can't tell you how often it is that I will tell them something. And of course, you know, they're reading all the all the, you know, pretend mainstream papers and websites. A lot of times they just don't have the same facts. I mean, sometimes they just view things an opposite way. FBI raids Trump's house, you know, half of America is like that is totally, totally off base. That's horrible. They've never done that to a president. It is the the weaponization of of the FBI and the Justice Department and that's horrible. The other half is Trump's a criminal. And it's about time that they that they went in there. And of course, it was unprecedented because he's an unprecedented bad guy. It gets even tougher though to have conversations when when some of them you just give them some facts or recent story. And you know, one side's like, Chipman I never heard of that before. Are you sure that's true? And then it's like, yeah, you just wouldn't see that on, you know, insert whatever, whatever news operation you have going there. Yeah. So much of that, though, is is, is is driven by the push to social media. I mean, if you put a nuanced article up on your site, right now, it's just not gonna get shared on social media. And you know that, right? I mean, I mean, that's kind of true. It's designed to, to either appeal to somebody and tell them that they're perfectly correct, or piss them off enough that they share that with all their friends. I mean, you can kind of change that in your newsletter. But how do you deal with that? Because Because it's like, the medium is driving you to be to be radical.
Rumen Naumovski:Right? That's a long term game, like, identify us pro freedom. Like, I wouldn't say I'm a conservative, liberal and conservative on more things that I'm liberal, but I'm, you know, liberal on some things, too. I think that's a long term game, because you also have a lot of conservative conservatives, like something happens. They're just like, well, the Democrats is in that liberals, when in reality, I believe, personal, like it's a long term game. And the way to fix that is personal excellence. To me, I believe. I believe, if more people take good care of themselves, they will stop blaming the liberals or the conservatives, and we will have a more united America, when in reality, that's what we need. I believe America is still the greatest country ever. And it's our duty to you know, unify that. And I think it started with personal excellence, when I didn't have my shit together when I had bad habits, bad drinking habits, you know, some, you know, truck habits. My business wasn't doing as good as it's doing now. But when I started working out taking discipline in my life, taking great pride in those small things like discipline, working out, taking care of your body and minds, my business started growing more, I had better relationships with most people, more people. And I believe if every person strive stores that we can have a more unified America and a unified America, you know, it's a strong America is the greatest force ever.
Ken LaCorte:So you take that self discipline, and that's a very seriously I've watched you, or look, I've watched you, I've known you for a handful of years. And the first thing that I saw you did is you started consuming a massive amount of books written by people who would accomplish something, or at least had something interesting to say, and you'd read like, you just kind of you went hardcore in that. What did that world what did that world lead you to?
Rumen Naumovski:So, yes, what I had more free time. I remember when I started reading, there were days when I read like 4050 pages. Now I read like 15 a day 10 to 20 in that range. My reality and my situation towards books was like, hey, because I was always working online and doing kinda good for my standards in my country. I'm like, Hey, I don't need to read that book. Like I already know most business things and when reality that was my ego speaking, but when I kinda got into some bad I read, I just thought that I'm like, hey, you know, I want to do this in my in my life. And in order to accomplish that and get there faster, I need to apply discipline in my life and say goodbye to these things. So that's when I started reading. I remember the first book I mean, I always say read books in the past, but like the first health self help book that I read was Extreme Ownership, written by ex Navy SEAL commander Jocko willing who has a great podcast. And he just explains like things in Iraq, like when he was leaving his team in Iraq, and he would just give him advice, a business advice and a personal advice. And in reality, that books explains to you how everything in your life, it's your fault. Like before, I will blame other people. I'm like, Hey, I'm fat because of this. But when I read that book, that book even explains that you're that even if you're not wrong, if you accept ownership of that, it's a it's a great book. So that's where it led me to discipline for sure. That led me to reading daily to working out daily. And working daily,
Ken LaCorte:that concept, that concept of ownership, and, and, and taking, taking the blame for it, even if it might not be
Rumen Naumovski:even if you're not wrong, yes, it's amazing, especially when you lift people, right?
Ken LaCorte:I remember reading a study about they could predict the the success or failure of people in a sales program by how they would answer one simple question. And they'd ask them when they had when they had a shitty day, they'd ask them what happened? Why did why did why did you not have any sales that day, and the people who pointed the finger outward? Well, it was raining or you know, the store next door was closed or you know, always had an external source. This this manager was like, I knew those people that always wash out, and they wouldn't be that great, the ones who are like, you know, because I didn't wear my galoshes and get out harder in the rain, because I didn't didn't read the forecast this morning, or I didn't expand my my, my calls into another region, because I didn't realize some of the ones who like kind of, because those people are always getting better. And the other people are getting worse. And it's a you can see it online. It's it's it's a it's a destructive force, the people who are always pointing fingers at somebody else. And it's it, it occurs more in young people, because they grew up under the complete dictatorship of their parents, where their parents kind of did run their whole life, and then and then school around their whole life. And then they kind of go out into the world. And they're, you know, they they've always been somewhat reasonably be able to blame people for the troubles or why they had to go to school or why they couldn't do certain things, and then they never get out of that. And they're you're never successful if you do that.
Rumen Naumovski:And it's mostly liberals to be honest. And is it actual here? I will say yes.
Ken LaCorte:I wonder if that's because I wonder if that's a youth except a youth driven thing? Or do you think that's a politics driven thing?
Rumen Naumovski:I think it's a person tripping thing, like a parent driven thing, for sure. But everything there, everything is a skill, like, I wasn't this discipline. So a few years ago, I wasn't I didn't have this Extreme Ownership a few years ago. And what occurs to me is like, we need more people encouraging other people to to work on self development, because like, you see these successful people and they'd seen there, they were born with that or like, you know, they have some special magical skills in reality, like the person that you see right now. That's me, I created that person, like I worked hard, especially with working with wisdom, visualization. It's like, I'm like, Alright, I want to be this. How can I create that? So everything is a skill? Yeah, you're born with some things, but everything can be learned. And that's why I hate victimhood a lot. But I believe liberals are kinda encouraging people to be victims, which I don't like conservatives, too, but it's mostly liberals.
Ken LaCorte:I would say yeah, conservatives are more of a just pick yourself up and go, go fix it. type of people. Look, you're especially going to be hated because you didn't. Besides being white, you and and I don't think you got too many privileges of living in Macedonian because your skin color. You started with zero money, zero training. I mean, you had a computer. I mean, did you did your parents by get you help you get a computer? I mean, you look at Rupert Murdoch is a wonderful, amazing businessman. But, you know, he started when his dad gave him millions of dollars worth of newspapers. Donald Trump, you know, I read his first book, he left out the part of you know, Dad, can I have a couple 100 million dollars to invest in real estate? I mean, these guys started on the backs of somebody else who was who was great, and then exploded into superstardom. You know, you did?
Rumen Naumovski:I mean, Trump turned those millions into billions by like extra points. Yeah.
Ken LaCorte:How much do you view the whole online making money online like a video game? And is that are those things similar to you? I mean, kind of is you're, whether you're a kid who's on Call of Duty and shooting Nazis, or you're on there? Is there a heavy similarity to it? Or did you kind of outgrow that concept of it? And it's just more of a general generic business.
Rumen Naumovski:I mean, right now, I think it's more of a generic business. But like, five, six years ago, it was still unknown. It was but right now it's, it's kind of normal. And you see, like working from home online. That's, that's kind of getting normal. You have your pros and cons from that, but it's getting pretty normal at this point.
Ken LaCorte:So I remember the first time that I that I, that I did a zoom with you, your room look like a an American teenager, you had to park back there. Kobe Bryant, it was all you know, it was that whole nine yards, you're a little bit more professional now. And you're in your old age of 23. Why the United States
Rumen Naumovski:because it's the greatest country ever. Like I just, it sounds funny, but like, even when I was very young, I was always encouraged to listen to American music. And I was listening to this music, watching the music videos, and I told my grandfather, I'm like, hey, I want to go to America. I want to move there one day, I want to live in LA. I was even watching. I learned English, kind of watching American movies, you know. And the idea of like, high school college, like the American life always fascinated me. I remember me being young, like telling my parents and telling my grandmother and grandfather, I will live in America one day, I want to move there. I want to live there. It just the whole culture is fascinating to me.
Ken LaCorte:That's something that you don't hear American kids saying anymore, though. At least I don't. Yeah. I mean, you know, the older the older people mentioned it, but the concept of hearing a teenager be like wow, you know, America is the greatest country in the world. I'm so happy I live here. That's that's getting rare. Certainly. Why? Why do you think that is? I mean, they're not seeing that. And here you are a different language and on the other side of the world, and you're diggin it.
Rumen Naumovski:Yeah. I have a visa and I will move there eventually, pretty soon. But why that? Like, if I want to tour a book from Amazon, it will take me like three weeks to order that if I bought sneakers online, they'll text me like 60% more on those stickers just because they're important. I won't get a lot of privileges for living here. And why that? Why not a lot of young Americans are not thinking the same way I do. I think that's been done on purpose, from the media, to communism and socialism to some point of green being promoted, and being normalized. And, you know, I think there is an agenda to make young people or just people in general feel guilty or kinda ashamed for being proud Americans, when in reality, being a proud American is a great team. It's it's a, it's a great team, but it's done on purpose. For sure. It's our purpose. And it's my job and our job to change that.
Ken LaCorte:Now, why, why? How did you see the differences between like, I mean, because you can get in the car and drive to Germany in a day, right? I mean, you're not all that far away from Western Europe. Why did America stand out differently than like Western Europe, which is also one could argue, you know, a central part of human civilization right
Rumen Naumovski:now. I've been to Italy, a lot of times I've been to Germany. So I've been to like Western Europe a lot. And it's just not business friendly. Look, when America was founded, and the founding fathers like were like 21 years old, they were very young 2021 22 when America was founded, and when America had democracy, the rest of the world was like, you know, fighting against each other. Like when you guys have democracy, we were conquered by the Ottoman Empire, which is sticking out. And we had to pay like 90% taxes. So it's like your life wasn't worth it at all. And I've been to Italy, a lot of times, I've talked also to some French people, if you wanted to open a restaurant or just a business in general, you need to leave France, you have to pay a lot of money to tax to taxes. It's just like, the concepts of how America was built regarding how the of the rest of the world was built. It's so different, like America was built on capitalism, on small businesses on being cannoli and creating something. Europe isn't like that. You go to Italy, if you want to open a restaurant, it's like not worth to hire an Italian because you have to pay to employ him you have to pay a lot of benefits to the government. And that's why like people will employ somebody from like North Africa, so they don't pay those benefits. So Europe is not business friendly at all. And people don't understand that. It just like the whole concept is so different.
Ken LaCorte:It seems like sometimes when they get and I'm seeing it happen in California When you, when you get richer in life, you start caring about different things, right? I mean, that's true, you know, developing countries don't care all that much about the environment, for instance, because when when people can't afford to eat, you'll worry about the animals and the trees later once, once you as a society get a little wealthier get get get the ability of saying, you know, then you can put money into higher levels of health care or higher levels of safety standards, or, or, you know, having a bigger social net, like, like in California is is, is very, how do I say they have a lot of protections for employees, for renters for all of those those things, often at the expense of businesses. And when everything was going gangbusters, they could do that. When things tighten up, then you have people saying, all right, because we're even seeing emigration in California. I, my son moved to Tennessee, I see other people go into Texas. And every once in a while when they do something stupid, I open up Zillow, and I start to look around at Idaho or wherever. But I still like the weather and the and the lakes and the and the trees and the and the ocean. We still have some advantages in California, but it's an expensive, it's an expensive choice. It's expensive choice. You know, you're gonna be shocked at overall American taxes, wherever you live is is. Well, it's interesting, because
Rumen Naumovski:that's fine. Look, I'll rather pay American taxes, reasonable American taxes than pay taxes somewhere in Europe,
Ken LaCorte:where you're maybe not getting what you would what you wanted out of that. But you're right, it is just a different atmosphere. There isn't the I mean, America has from day one. Hold the more aggressive, the more aggressive people who came here. I mean, I mean, you know, that's fascinating. Yeah. I mean, my grandparents when they came, yes, they were dirt poor. But this is like early 1900s, Italy, but they were also in Italy and looked around us like you know, what, enough of this place, we want to go find something better. And they did. And, you know, had a lot of kids who had that same attitude instilled into them. And even though my grandparents were never wealthy, you know, they they instilled hard work and and going after what we call the American dream into our family, and it's and it's done very well.
Rumen Naumovski:But we'll have here like, it'll see people here making something out of nothing or seeing like real life. How do I say examples. They're like, Hey, I'm proud of that guy. I want to be like that guy. We don't get along with people like that. Like the people that are worshipped here are like, all kinds of drug dealers, you see the drug dealers, you see the corrupt politicians and the corrupt people. So it's like the people that are kind of rich here. They do some shady businesses. And it's like, I never had like a role model. I mean, obviously, you have your parents, right. My parents did a good job raising me. But like, If I lived in America, you have so many people that you can look up to that we don't have, even in Italy, and even in like Europe, I would say because that concept of American dream of becoming something out of nothing we don't have in Europe and all like that. Look, Italy is amazing. Like Italy is one of my favorite countries. But for like people like me, I wouldn't want to live there long term. Yeah,
Ken LaCorte:probably is a pretty decent place to retire to. Because they eat well, they live well, you know, France is a similar thing. You I would never go start a business there. But I chose vacation, I'd sure vacation there and maybe even retire there. And just you know, at that point, when you're just drinking wine and eating, eating good food and looking at pretty girls, you know, they've got that aspect down pretty well. But it's interesting, because I also then look at how those countries performed in World War Two and, and that was actually France. Yeah, you know, I'm big into that era. And I tell you, a lot of the guys at Normandy, Americans who dropped into Normandy were, and they were they were even critical of of the British as well for being a little, little whistle fight out on the battlefield. But most of them said I never saw a Frenchman when I was when I was fighting the Nazis in France. They were they were home, doing whatever they were doing and down to down to a man.
Rumen Naumovski:The Russians are brave though. The Russians are brave. I think Russia is one of those countries that they sacrifice a lot of people like, if you look at history, they sacrifice the most people ever. And they're the other hard workers for sure. But the whole concept of the American dream of capitalism. It's like, it doesn't work like that in the rest of the world. And I like that.
Ken LaCorte:Did you see that video of the dude in Britain getting arrested? Because he literally saw a meme on Twitter. And he shared it onto his Facebook page. It was an anti it was hit. They took the gay rights flags there, which they've put all over parts of England like Like, like, like, we're talking 50 and one In one square, I mean, they've just confetti the plays with it. And the cops came to his house and arrested him. They first came and told him that he needed to, he could he could let the would classify as a non crime if he paid basically $100 and took a an education class. And it's like, that's, that's the kind of shit that they used to do in when they still do in China or in Vietnam. I mean, anytime that you have an official government reeducation program, because you're thinking wrong, and that's time to pack your bags or do something crazy. And
Rumen Naumovski:I didn't see that video, but I saw similar video in Australia, like, the police came for a girl sharing something or liking something online,
Ken LaCorte:you know, what she was gonna go to? She was gonna go to like an anti mask rally or something like that. And they came to her house. And we're like, Did you publish this? And it's like, holy shit, but you know, and then I look at America, and we had our misinformation board that was short live, but but, you know, a lot of this is being like, a lot of this has been driven by the notion of fake news and misinformation. And and I'm not sure how much of the other side, really, you know, I know that some really believe that, hey, if you're sharing something bad that is that is that is damaging our society, and we need to fix it somehow. But I also just, I see the application of of, of how online rules are applied. And they're never applied equal handedly to both two sides. Yeah, it's like, you no one can, you can get into that game over and over. But
Rumen Naumovski:it's political or communist, communist practices, for sure. And people will say, Oh, you're a conspiracy theorist. Oh, you're crazy. It's like, those are communist and socialist practices. It's like, they want people to be silent. They don't want people to think for themselves. And that's like, like, look at the food that they're feeding us look at the things we're putting out on the TV, that's all done on purpose to make people dumber, so people cannot think for themselves. And like, part of what I want to do is change that. It's like, I want to create a media company that will report on things that matter in all areas, not just us, like everything else. Because when you're free in your mind, when you get your shit together. It's like nobody can control you. Like when you're mentally right. But that's, that's a hard thing to accomplish. Because you have to have your diets on point, you have to do your work every day. You have to do a lot of things, but nobody's promoting them because they just want people to be slaves and just listen to whatever they say.
Ken LaCorte:Is it that? Do you think? Or is it? Is it that that's an easy sell? I mean, you tell somebody, no, you don't have to eat less food to be thinner, you just have to eat at a certain part of the day, or you just eat purple food or five colors. In other words, the easy sell to people is I mean, that's why people get elected. I mean, nobody elects the candidate who says, you know, you're just gonna have to work harder in life and get it going. It's much easier to elect somebody or to get elected. If you're like, Ruben, do you know why everybody in Macedonia is? It's because of the South Macedonians over there? And then you're like, Yeah, I know. So South Macedonians. And then you get into politics. I mean, the whole like, kind of communist thing. It's interesting, because I mean, you know, I grew up in the Cold War, there was definitely it was two superpowers going after each other, and trying to establish who was the greatest country, and it easily could have taken us to nuclear war. On the other hand, it also achieved it, it pushed us into a competition of things like the space race. I mean, we would not have so yeah, well, I mean, we would not have been on the moon, at least certainly in the, in the timeframe that we did it. If it wasn't for Kennedy, just wanting to have big balls and wanting to say our system is better than the Russians, and we're good. Yes. And the competition. healthy competition keeps people on their toes, and it makes them you know, I mean, look at look at how much people try to, you know, they dedicate their lives to I don't know, volleyball, or whatever that is, and, and just the ability to say I'm the best at this, or at least I'm better than those other guys.
Rumen Naumovski:But, and that's what's less being promoted right now. Kind of on purpose, you know, kind of on purpose. Like, they have young people, like not doing anything, not exercising, just watching porn. And well, yeah, that's, that's very interesting, like me, like I'm prepared to dedicate my life to work for the rest of my life. Because I like work. I like working. I like creating big things. It's like more than the money more than anything. I just want to create things and I want to leave something behind. You know, I'm prepared to dedicate the rest of my life to do that, and you'll
Ken LaCorte:probably have a happier life. I mean, I Look where I live, I can, I can, I am not too far away from some housing projects, meaning some projects that were given to poor people, and they pay a very minimal amount to live there. And yet, it's still like the highest crime area that we have in there. I mean, they had three murders in three months in Marine in a very small part of, of marine County. And, and I just think that and, you know, I guess you kind of grew up as communism had had in socialism that was falling away from Oslo. Yeah. That that like you give somebody a free house, and a minimal job. Or, you know, a minimal salary coming in or money coming in, and you have the basics of life, very simple for them. On one hand, some people think that that's like Nirvana. But but it doesn't make people happy.
Rumen Naumovski:Kinda Yeah. Like, if if I talk to my father or my uncle, they'll be like, Oh, in Yugoslavia, because Macedonia was part of Yugoslavia, we had this we have that the Yugoslavian passport, we could have traveled across all of these countries. Without, you know, not without anything, you just can get it. And when in reality was just the countries that were part of Yugoslavia, they were so bad idea that there were some things that were kind of something special, but they were just more solo, the idea of having a loved one reality, they didn't have anything special. And when you will Slavia collapse, like the economy collapse, Macedonia had to start over, you have the privatization of the economy. And they weren't prepared for that. Like, they were like, Hey, we should get this I should go to work, you know, six days a week and have a 20 day vacation, and have all of these benefits. Now I have to work more to to get those things. So the older generation here doesn't understand how capitalism works and how hard work works at all. Like, is camp
Ken LaCorte:is capitalism working there?
Rumen Naumovski:No, kinda, no kinda you can, you can make a good living if you work hard here. But the problem goes, when you want to go to certain levels and highs in life where you have to be kind of karate, like you have to get either involved with the with a political party, let's say you did real estate, if you want to get all the grades, tenders, or all of the great places to build buildings, you have to be part of a party, you have to be a little bit corrupt. So I don't like that at all. But you can make a good living COPPA capitalism kind of works, but it goes bad, like, you live in that, look, I like my country. But I want to be part and citizen of a country. Let's say like America, where like, we're competing against the Chinese, let's say like, in Macedonia, I'm not competing with anybody here. It's like, I want to be a citizen of a country that's placed on the big scale. So
Ken LaCorte:I do get that I do get that. And it's interesting, because, you know, we have we have corrupt politicians here. I mean, there's some you know, you watch them make plays on the on the, on the stock market with inside information, and they, you know, many, many politicians go in and somehow they all become multimillionaires. A handful of years later, with with not too much of a salary. But there's not the kind of institutional corruption that you have to play part of to succeed here. If I meant to have Yeah, if I'm in Mexico, and I get pulled over first thing I'm doing is reaching from my from my wallet not not from ID but for 50 bucks to buy my way out of it, because I know that that's why he pulled me over. In America, who here Yeah, America, there are there certainly payola going on. But that would not be you know, outside of TV, that would not be your first move when you you know, I would never pull up and try to bribe an officer or a building inspector because the odds are just as likely you're gonna get in a lot more trouble for trying to do that than not so it's while there is corruption, there's not the institutional and accepted concept that everything's corrupt. You got to pay off people to do all those I mean, maybe it's certain levels of corporate America that because but even that I'm not sure.
Rumen Naumovski:The smart people here just like the smart people, the actual smart, hardworking people in my country, just go to Germany or Europe to work or America. So it's like, that tells you a lot like when you're the smartest people in your country want to leave the country and don't see an opportunity here. You know, your country. You know, it's kind of fucked up. Look. Yeah. Yeah, it was very safe here. It's very safe. It's beautiful. The food is good. The life is decent, but it's like you'll have a you'll have a lot of opportunities. It's just like,
Ken LaCorte:yeah, so if you just want to have a job and not work super hard, raise your kids go to the park on weekends and back and go to the go to the cafes for coffee with your friends. You can you can have a good type B personality. Five. Is that Is that fair to say?
Rumen Naumovski:Yeah, that's fair to say. That's very fair to say. You have a lot of people
Ken LaCorte:who are fucking hypocrites in the world. Yes, yes.
Rumen Naumovski:And that's a lot more than your team. Yeah, you know, I like that too.
Ken LaCorte:And I get I get more angry when I when I agree with for the for the people who are on kind of my side. You know, I see the Yes, I see that the guys that were pushing a lot of the things on the election and and who was the Sydney was it Sidney Powell? Is she the Yes. Yeah. It's like the lawyer. Yeah. I mean, I actually respected her when she was when she was getting Mike Flynn off because because he had been totally set up by the United States government and, and I was glad to see him be acquitted. But I remember her the whole election stuff and pushing the Kraken and I was like, Okay, you're making big claims he or she was going to blow the whole lid off. And when I read that thing, room, and it was one of the stupidest lawsuits I've ever read in my life, and I couldn't figure out it's like, okay, either she or and her assistants are just really, really stupid people. I mean, people who can't figure out like how a stop sign works, or they were they were Grifters. They're lying about this. And I gotta think it's the latter because she raised millions of dollars on this, and I read this lawsuit. And, you know, she was saying, you know, we're going to show you exactly how the, the electronic ballots were stolen and whatnot. And we've got an insider. Well, that insider was like down in Venezuela was a US military guy who was down in Venezuela like nine years beforehand with different computers. And he would make statements like, well, you know, Hugo Chavez, he stole this stuff that, you know, they flipped it at midnight. And look, the numbers in America a decade later changed at midnight. I mean, it was just, it was it was goofy Ville. And it was and I I find myself getting angrier at that than the hypocrisy of people who I don't agree with anything. All that aside, let AOC cry and pretend to be pretend to be handcuffed. She's walking away there. Yeah, it's it's like, I kind of expect that of the people who, in my opinion, have the wrong beliefs because they need to do that to win political arguments. But when I see my side, do it, it makes me want to put my head through a wall.
Rumen Naumovski:Yeah, there are a lot of Grifters in the movement for sure. Like, there are a lot of websites that they just will do whatever headlines like American Real websites, they will just do misleading headlines. There's just to do the clicks, you know, I don't like I like the clicks to like, I want to get the clicks. But I will never put a misleading headline just to get the clicks, right. And that's a moral standpoint that I stay by it. And I've also done a lot in the past like two years to to prevent spam and help other influencers in the movement to prevent spam. But who am i Whenever something happens? I'm accused of being customer and above, but that's fine, you know, because it's my job to to prevent that. That's what I'm doing these interviews. That's what I'm starting my personal brand, is to put the face to the ramp and to let people know who I am and what I stand for. And I don't blame them. It's my job to to show what I'm all about. You know,
Ken LaCorte:what, you kind of sound like a Russian bot.
Rumen Naumovski:Yeah, that's fine. I will fix my accent.
Ken LaCorte:No, it's all good. I just our American ears can't tell the difference between the Macedonian accent a Serbian accent and a Russian accent. It's all kind of in that in that same area, the Cyrillic
Rumen Naumovski:alphabet that the Russians used, and all of the Slavic countries use was actually established in Macedonia, which is very interesting. And Russia is far from from Macedonia, like, but our accents are very similar, because we use the same alphabet as the Russians and the rest of the Slavic countries. Like Ukraine. Yeah.
Ken LaCorte:So just you pronounce those letters that we don't have and then our mouths aren't aren't aren't a clue. Yeah, that's
Rumen Naumovski:why I have the Russian accent because like, I don't know how many Slavic countries are there. But all the Slavic countries use the same alphabet. It's interesting.
Ken LaCorte:You know, we were talking about the Grifters a second, it made me think of Dan Crenshaw because he went after remember, like a year ago? Crenshaw, he's the he's the congressman who lost an eye and or lost at least his sight and has the patch
Rumen Naumovski:for Congress and in Texas, Texas, I
Ken LaCorte:think and he went after some of some of the hardcore ones in the in the Freedom Caucus, who he was like, you know, they're here not to fix things. They're here just to bitch and, and, and twist things around. So they can be popular because they are saying certain things. And you know, he paid a little bit of a price for that. He was kind of he was seen as somebody by that movement as as a Oh, a real potential he did. He did that stuff with Pete Davison on on Saturday Night Live and he's a he's is a solid guy. But I tell you when he went after some of his own, they went after the movement went after him. I don't know if he's fully recovered from that. But that was something I saw and was was disappointed in because he was what he was saying was right, even if people didn't want to hear it,
Rumen Naumovski:based on the interactions and engagement that I see, he's not very likable still, yes, really, in the moment, it's not a lot like based on the comments that I see on the story that we share about him.
Ken LaCorte:So one thing that I noticed, because I've been banned from Facebook, I know you've had issues with with kind of the social media guys who are sitting there with their fingers on the trigger on the band trigger, keeping the scope on every conservative they can see. You've built your media group on really the newer and the more free speech and conservative based social media. In other words, you're you're big on gab and on truth, social and on newsletter and email and on other things. Was that a, was that a conscious decision? Was that a? Or was it just you had so many problems? Getting getting silenced and minimized on on the traditional ones?
Rumen Naumovski:Let's all forget promo and telegram rumbling. And gather to that makes for sure. But it was I didn't have another option, because I've been banned a lot of times. So a lot of times, and the last time I got banned, like I said it was before I sat in my room, and I wrote that down what, what I want to do in my life, I'm like, Alright, should I change career paths? Should I pursue something else? I said, no. Look, I'm going to do to do the right thing. I'm going to play the long term game. And I'm not giving up no matter what made the hippies, you know, goes out or anything like that. But I had no other option just to be present on the free speech, social media platforms. And like two years later, they've grown a lot and things are changing. Like there are a lot of smart people that are building a lot of free speech things like from payments, methods, to to banks, to just like, email service providers to social media platforms, in 1015 years, 20 years, everything will be changed. And it got me to this point where I didn't have another options option, but to play and be on these platforms. But I have great relationship with all the people top people from those platforms. I'm happy to be here, happy to help them and build my brands on these platforms for sure.
Ken LaCorte:I mean, they certainly are. I mean, we see some of them kind of rise, you know, we saw parlor rise and then explode. And we've seen some of them getting taken out but they do seem to be getting critical mass. One of the things I don't like about some of them, is they they become an echo echo center of their own. In other words, you go on together or true social. And it's hard to get a real debate. It's it's kind of you've gotten the right 30% of America, and you've just pulled from that. That audience and I don't know, is there a danger to that that all the Conservatives are on one? The and you know, the liberals and maybe some centrists are on the Twitter's of the world just because they're larger, or I don't know, how do you see that playing out?
Rumen Naumovski:I take through social does a good job. They didn't you know, the Governor Gavin Newsom isn't good social.
Ken LaCorte:Yes. But he did that because he wants to show that he's the hardcore man standing up against the up against him. Right. I mean, you know, he's running for president. And so he keeps doing things to thrust himself into the national conversation, running ads in Florida yelling at the Texas governor going against truth social because he can't declare for President because then all the Democrats will hate him because you can't run against him and right now. But I don't know is that a symbol that they've they've broadened out or is that a symbol that he just decided to go into the lion's den and be a brave man?
Rumen Naumovski:I think you're right. But I see through social putting a lot of work in having all our accounts so like non political accounts and rumble too. So I see a lot of path accounts and through social verified and big I see a lot of, you know, Stripe accounts, a lot of meme accounts. I see a lot of non while most of the accounts are political. I see a lot of non political brands filled with social. And I believe that's the long term game of this. Elon rumbled. So let's not forget that rumble. On gab gather and telegram. I see less of that. Yeah, I think that's kind of a problem. And it's I think it's the job of the CEO and the top level top level people in those companies. How do you figure it out? Yeah, so I think it's can be a problem.
Ken LaCorte:I post my I post my videos on every video I do. I post on YouTube and I post on rumble, YouTube, I get 1000s of views, Rumble, I get dozens of views. How is that? Because I'm doing it wrong there. And you know, I don't know if there's an obvious answer to this or is it? Because that's such a small market that it's difficult to grow in? Or what's the deal on that? Because Because as a as somebody saying, Alright, I've got these out there, it's barely worth my time to put that stuff up on rumble, but I know other guys are doing okay on it. So I can't completely discount that.
Rumen Naumovski:Right. It's not a audience problem, because your podcast is the perfect podcast and Rumble is big enough, like at this point very big enough to to, for you to build an audience there. The bigger problem is, rambled doesn't really have a proper algorithm. So like how YouTube has an algorithm, whatever you watch, similar videos are being shown to you. rumbles you have similar things rumble, but the algorithm isn't as good as YouTube. But that's, it's more of an algorithm problem than an audience problem. That's for sure. And in order to get a lot of views on rumble, you have to be featured on their homepage. And that is done manually, like somebody from their team has to do that for you. But they're working on fixing that they're I think they're very close to launching their ad network. So like, you'll be able to pay money to boost your videos and all that, but right now, they have an algorithm problem.
Ken LaCorte:It's a discoverability issue. Yes, it's because I mean, that's yes. YouTube does that so brilliantly, they do an analysis of what your words are, who likes your stuff, and they try to push it up to other people. So that they can keep people in the YouTube world for hours and hours, which they're successful at doing. So it's certainly an guys like rumbles best interest to figure out how to put interesting videos up in front of other people. So they stay there because I also view that from a consumer aspect, I go to rumble, I watch a video. And then I leave. Yeah. Whereas YouTube, you do it. And it's like, the candy is there. Oh, hey, can you like this, you're really gonna like this. And you click on that, and they're usually right. It's usually good. And it's entertaining.
Rumen Naumovski:It's a long term game, it will have to take a few years for these platforms to to grow more, you know, but I believe, you know, we will win the long term game once we and I want to be part you know, it's like, oh, maybe someday I'll create my own social media platform.
Ken LaCorte:Interesting. I you know, I've done not much on gab gab was one of those and I got it right, the gab started up. They were the probably the first alternative serious alternative. You've been banned from the other sides. But, man, when you start up, you start up a football team of everybody who was kicked off of all the other football teams for fighting. And you end up so I mean, the people that they started, I went there a couple times. And I'm like, damn, this this shits crazy. What's on there? Are they? Are they mellowed out? Or is it? Is it growing beyond just that hard? Hardcore, kind of whatever you want to call?
Rumen Naumovski:Yeah, I wouldn't say it's kind of grown all of that. But like, even even the founder, and like the top people working at CAP, they're all being like experience, you know, censorship, right, like real censorship, not just like being banned from social media, like actually being banned, banned from your bank and things like that. Regarding Gebze growth, I don't think it has grown in the past like six months. But like, they're launching a lot of new teams, like internally in the companies. So like, they can increase revenue that will help them increase more by like, gab in terms of just a free speech thing. Because right now, gab is truly the only free speech platform where they hold their own servers, you can say whatever you want. Like they're not dependent on big tech at all, like they're not on the App Store, or like on the Google Play Store saw right and the top level people working there actually have experienced censorship on a real scale. So I think they're very passionate
Ken LaCorte:they actually they actually built that in a very smart way and that's what we saw kill us kill parlor. I mean, partly was parla was a pretty good site. I actually had a decent following on it. And literally Apple Google and Amazon in a 48 hour period destroyed that company. It was that was about a shameful as and it was all based on the well they help people go to the January 6 insurrection. And even that didn't turn out to be true most people who were using the Twitter and the and the Facebook if that's even a reason to, to literally yank that slats out from from a company it was it was it was shameful that it was like you know, those are the same guys that were, well hey, if you don't like our sites, just go build one of your own and it was like okay, but now we're going to pull the infrastructure and destroy you because we don't like you today. Now, that was yeah, it's horrible.
Rumen Naumovski:While in 510 years, a lot of things will change because, like me, you we experienced censorship and like big tech still sells there's people for like, whatever reasons. And their thing, like I just say, as a woman, he's out, they think we're just going to hide in the shelter or just like, you know, continue with with our lives. But over the past six, five years, you have a lot of people that have been censored, they actually want to fight back and actually want to create something. So you'll see in the next 10 years,
Ken LaCorte:and it's like even mild jokes. I was just on today and I and I saw that truth social, excuse me that lives of tick tock, which basically exposes all they do is really repost, liberals being crazy. And and of course, Washington Post tried to take them out, then docks, the owner of it. And she got banned, I think, a temporary ban from Facebook. When she came back and said, Hey, I was gone on vacation for a little bit how many new genders did I miss? That's a funny joke. And but you know, that that gets pulled under hateful comments or this or that. And, and it is, single scariest thing that's going on in America right now is, is because if you can zap down one side from speaking, you don't have to win any more political arguments.
Rumen Naumovski:Look, but even liberals know that that's bullshit, right? Like they even know like more most sensible and like reasonable liberals agree with that. But Council calls culture and censorship has been so big that people are afraid to to fight back. It's like they're afraid to speak what their truth. They're afraid to speak the facts. Because like I said, you know, console culture, to me, it's a communist practice and socialist practice,
Ken LaCorte:you've got to feel pretty good that you are not relying on any of those people who want to kill you. I mean, I'm now building up something on YouTube, which is Google, and they seem to play fairly fair compared to others in that space. But it makes me nervous, I lost I lost hundreds of 1000s of dollars from Facebook, when they just unilaterally decided to kill me and never even answered my emails telling me why. And but you've got to feel pretty good that you built it up on sites that, you know, aren't, aren't primed to hate you from the get go. Yeah,
Rumen Naumovski:and I still will probably give big tech one more chance, you know, in terms of like, building, let's say, my personal brand, for me, maybe even expanding resists the mainstream there. I will give bit sec, a few more chances. Not a few, like just one more. I mean, regarding how I feel, yeah, I feel better now. But still, it's like, I'm prepared to lose my shit together. Tomorrow, you know, it's like, I'm not expecting for that to happen. But like, I have enough skills at this point that like, I can take myself tomorrow. And I'll still find a way to get that back and build that out.
Ken LaCorte:I mean, you're more likely to lose them because they go out of business, or, I mean, you I'm sure you had a lot of followers on parler when nothing went down. Yeah,
Rumen Naumovski:I did. I did have a lot. I mean,
Ken LaCorte:so that seems to be the bigger danger of having having built on that on those properties, those social media properties as opposed to the other ones on the left, I guess.
Rumen Naumovski:Yeah, but the biggest thing is having skills the biggest trade that you can have is kills and it's like your business can go out of business but you still have the same skills and the knowledge in your hand where like you can start something new.
Ken LaCorte:Alright, so talk to room and in five years when you rewatch this because you're gonna rewatch this every month or two because we're having so much fun Where is resist the mainstream and ruin gonna be in five years
Rumen Naumovski:in America, Florida probably I'll be working building things pravex having a huge personal brands like me being a holes having a podcast signing Koloff other personalities under the resist the mainstream brands to talk about different things from current events, politics to self improvement, financial business advice. So I see resist the mainstream and ruin in five years in Florida, probably building content and producing content on things that matter and working relentlessly every single day.
Ken LaCorte:Good. I've seen it. I've seen it work for you. And it's, it's inspirational and it it says you know, it says this stuff really works too because so much of it when you first see it, and then I'll let you go and just want to I mean, so you know when you see the first Tony Robbins, okay. He uses like, you know, he's got trademark phrases and he's got teeth that are so bright white, they shine through and he's, he you know, he's usually flying a helicopter and you know, so there's just so much kind of, I don't wanna say cheesiness but cheesiness to to that message. But it's flipped by the fact that I know it's it's turn people's lives around and and and it's as much or more so than I seen so many other than than education or or, or counselors or so many things. I don't know why that is. But it's it's kind of an interesting point.
Rumen Naumovski:Howard pays off. The reason why I was even when I started my personal brand is to inspire people. Like, let's say you have a nice car, you post your car, you help people say, Oh, you're bragging all these that? Look, you never know who you might, you know, inspire. Like, when I was six years old, if I saw somebody with a nice car, I will get inspired by that. So I also believe that's also about Missing in America. I believe people should brag more. I believe people should brag more about the things they did. Because I believe that inspires people. That's a good point. Interesting. Like how work pays off, man how work pays off. And it's like, whatever money you make, whatever success you bring, there's nothing more important to me than doing the right thing helping people and working every day. No, that's just a byproduct, an important byproduct.
Ken LaCorte:Alright, buddy, well, look, thank you for your time. I will I will go to resist the main stream, we'll put links up below and, and I and I will also encourage Do you have a way if somebody's looking for a job to to apply online for you? Because I know you're an expanding and expanding operation.
Rumen Naumovski:Right? They can reach out to contacts at resist the mainstream.com Okay, like they can always reach out to that email or go to my personal website and go there. But I really enjoyed talking to you can you know thank you for your time. And I want to talk to you again, man. Very cool.
Ken LaCorte:All right, buddy.
